Cost and Efficiency
Digital technologies allow you to do more with less. The possibilities for boosting content return on investment by implementing a DAM are endless.
From maximizing asset reuse to faster go-to-market, you can improve efficiency in the creation, management, and distribution of content across channels while saving costs without changing headcount.
How Bynder helps with costs and efficiency
How do you increase your organization's ROI?
What technologies help organizations drive ROI?
Companies rely on a growing number of digital technologies to effectively market their products and services while driving ROI and increasing marketing efficiency. Here are some of the digital tools that companies leverage to achieve this:
Digital asset management
Today, companies rely on digital asset management systems to increase ROI. By providing companies with a central repository for all digital assets, Bynder's DAM interconnects people and processes efficiently and effectively. Since it relies on customizable taxonomy and metadata, it fits any company's unique needs and allows companies to streamline and speed up repetitive tasks like file-searching, -approving, and -sharing, both internally and externally.
We have surveyed over 500 clients to explore the positive impact Bynder has on their business. Read the DAM ROI report.
With the ability to provide key data insights into the assets stored in the DAM Bynder's Analytics tool can further increase ROI. It allows marketers to analyze content performance, asset usage and engagement, and internal search metrics. This way, marketers easily identify what assets (or types of assets) drive the most engagement or help close most deals. This helps them to strategize their next campaigns accordingly while increasing efficiency.
Learn how to create more ROI with Bynder Analytics.
For most companies, implementing a DAM system is a financial no-brainer, it allows teams to create more assets in the same amount of time, effectively getting to market with authentic content across all customer touchpoints. A positive net return is usually possible in the first year based on cost savings alone.
Calculate the bottom-line benefits of DAM with our guide "How to measure DAM ROI".
Workflow management
Designed to help marketing and creative teams see what stage each project is up to and manage business priorities, workflow management tools are among the most important to drive a company's ROI. They centralize, organize, and optimize communication between stakeholders, speeding up approval processes.
Faster approval processes, thanks to Bynder's Asset Workflow module, allow internal and external stakeholders to annotate, compare versions, and leave comments within custom job stages. Reducing the time necessary to go from ideation to distribution for increased marketing efficiency is the force that drives ROI.
Want to know more about what Bynder can do to increase your organization's ROI? Check out our webinar on "Cost savings & efficiency gains with DAM".
Creative templating tools
Digital and video templating tools streamline creative processes and allow marketing teams to scale the production of content. Marketing and creative teams leverage these tools to reduce marketing costs, increase asset reuse, and drive marketing efficiency by automating content output.
Bynder's Studio allow companies to leverage features designed to scale the production of content and reduce iterations while adhering to brand guidelines. Since they require minimal expert input, these tools drive ROI by exponentially increasing content output while reducing the need to have highly skilled professionals make endless variations to existing assets.
See Bynder in action! Book a demo now.
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