Geographic Expansion

But at the same time, businesses need to think proactively about the various challenges that come with expanding into new markets, i.e. different languages, cultural differences, as well as potential legal and logistical hurdles.

A key challenge which is often overlooked however is how to manage the vast quantities of digital assets, i.e. images, videos, marketing materials, design files—both existing and new—that come with new market expansion, as well as the brand and localization guidelines surrounding their correct usage.

The ability to quickly access, organize, create, and share assets is critical during and after the expansion phase, which is exactly what digital asset management solutions help with. So what challenges surrounding business growth does DAM help alleviate exactly?

Protect brand reputation

It is typical for business growth strategies to include new office locations, new employees, and new partners to do business with. Maintaining control and oversight on how your brand image is communicated and leveraged in new markets is critical in this phase.

Without digital infrastructure like DAM in place, businesses often find that anyone and everyone can upload and access files, which frequently means old files being used, or new assets being used incorrectly.

Control how brand content is used

With DAM, growing companies can better maintain control over their content assets. This ensures a better upload experience with mandatory tagging for easy tracking. It also means that companies can ensure their content is visible/accessible to the right people at the right time with flexible usage rights. Ultimately, the current versions of brand assets can be accessed instantly for integrations and projects/campaigns meaning faster time to market with minimal risk to brand reputation.

Clearer collaboration and visibility

For companies growing fast, there can be too many projects in the approval queue with no visibility into priority. Even simple content that takes a couple of days to create can take months to find its way to the front of the line, get approved, and get published. In fast-paced industries, this can mean content is outdated before it even gets to market.

With project management functionality such as Bynder’s Asset Workflow, you can enable clearer visibility when collaborating on content for a more efficient content lifecycle. With the ability to prioritize requests, track the status of projects, centralize feedback rounds, and see who’s responsible for pending tasks, companies can experience faster and more constructive review cycles with greater transparency across their organization and partner agencies.

For more info on how to improve creative collaboration in the digital sphere, check out our guide for creative project management.