Organizational Scale

There are no hard-and-fast rules for successfully scaling a business given that organizations come in all shapes and sizes, with differences in costs and revenue to match.

However, there are certainly general guidelines you can follow in order to ensure your organization is operating as efficiently and cost-effectively as possible. Investing in the right technological infrastructure is a popular method in cutting costs, following the mantra of “doing more with less” by automating key processes and activities which would otherwise require more headcount, and therefore more costs.

But it’s not simply a case of throwing money at the latest trendy technologies; businesses need to be proactive in thinking ahead about how technology can grow with them and therefore adopt a digital transformation strategy that enables them to save time, boost productivity, and ultimately limit the costs typically associated with business growth (Need some guidance for your own digital transformation initiatives? Check out our Definitive Digital Transformation Toolkit.)

One of the main reasons why today’s businesses are investing heavily into their brand image is because high brand equity can drive higher profits to a business because of the strength of its branding, and the resulting perceived value among its consumers. The more consumers trust and respect a brand, the more likely they are to pay more and remain loyal to one business over another. Inevitably, businesses with quality branding accrue higher bottom-line benefits to support their scaling initiatives as a result.

To learn more about boosting brand equity as part of your scaling efforts, check out our guide: Winning the digital shelf.

The increasing sophistication of technology and its powers of automation are enabling organizations to be more efficient and productive than ever before. Marketing is a key business area in which technology can be a huge benefit. As businesses grow, they equally have a growing number of digital assets to help support e-commerce, marketing, and branding initiatives.

Organizations are increasingly investing in digital asset management because they realize the pace of technology and the demands from content-hungry consumers is growing exponentially, and they need an efficient, future-proof solution to manage the growing number of marketing and brand assets as they scale.

Digital asset management solutions like Bynder provide a single solution for storing, organizing, sharing, and generally managing a business’ marketing materials and brand assets, with the end benefit of a more efficient content lifecycle that drives higher value from their marketing efforts. At the same time, DAM solutions like Bynder also include Brand Guidelines functionality that allows organizations to create a “digital home” for their brand identity and guidelines, ensuring everyone knows how to communicate the brand consistently—helping to drive higher brand equity and value that supports long-term scaling strategies.

With DAM as part of an organization’s long-term digital transformation and scaling strategy, employees work more efficiently, saving time and money spent on creating, finding, and distributing assets. It’s the old “do more with less” mantra in full effect, helping businesses to accommodate growing pains without incurring additional costs.

To learn more about the bottom-line benefits of digital asset management and its impact on scaling efficiently, check out the DAM ROI Report.