Product Line Extension

DAM for product launch campaigns

Digital asset management is the starting point for any organization coordinating a new product launch. With DAM, all assets are conveniently stored and organized in a single library. They are easy to store, retrieve, collaborate on, and distribute. A product launch would be impossible to coordinate without an effective way to manage all product launch-related digital assets.

Bynder's DAM allows organizations to set up collections of assets relating to the new product that can be conveniently stored in a collection for ease of access. Collections can be shared with relevant internal and external stakeholders for smooth and secure collaboration. Fully integrated with all other Bynder modules, Bynder's DAM is the foundation of every martech stack and helps to streamline all product launch-related processes. With its endless range of external and customizable integrations, it is sure to fit the specific needs of any company implementing a new product launch strategy.

Ultimately, by storing assets in a central repository and sharing them only through the portal instead of email attachments, Bynder's DAM allows companies to keep their assets more secure than ever. By setting permissions and expiration dates, individual assets and collections can be shared conveniently and securely with relevant stakeholders. Only the right people have access to them and only for as long as necessary.

Streamlined workflows for a smooth product launch campaign

With project management functionality like Bynder's Asset Workflow module, collaboration on creative projects is streamlined and frictionless. Completely integrated with the DAM, it allows teams and external stakeholders to annotate, review, compare versions, and approve assets easily and efficiently. Once an asset is approved, only the latest version is uploaded on the DAM, so there can be no confusion over which assets can be used in the launch campaign.

See what Bynder's Asset Workflow can do for your organization in this short explainer video.

Communicating your product launch consistently

Once the assets are approved and the strategy around them has been finalized, it is time to scale and localize. It used to be a complicated and highly time-consuming step in every product launch campaign, with highly skilled professionals having to create dozens of variations of the same assets. Thanks to creative templating tools, it is easier than ever to achieve the same results in a matter of minutes, freeing up valuable resources. Bynder's Studio allow organizations to create, scale, and localize on-brand content easily and conveniently. Any asset can be easily adapted to fit any channel; whether digital, print, or video.

Discover the power of Bynder's Studio. Watch it in action.

Thanks to its wide range of customizable API integrations, Bynder's DAM also allows companies to populate every channel quickly, easily, and error-free. From CMS and CDNs to social and video platforms, Bynder automates the distribution of assets and makes sure that the right assets end up in the right place, at the right time.

Want to see for yourself how Bynder can support your company through your next product launch campaign? Book a demo now.