Rebranding and Brand Pivots
Centralize and collaborate on new assets in one easy-to-use portal, intuitively organized so stakeholders can consistently roll out on-brand materials across key channels and markets.
How Bynder simplifies the rebranding process
What is rebranding?
How do I ensure a successful rebranding process at my company?
If a rebrand is on your company’s horizon, the following rebranding checklist can help you to ensure your rebranding strategy stays on the right track.
Understand the scale
A rebrand may involve a brand refresh of the logo and website, or it can include every possible brand touchpoint with potential customers.
Measurement matters
Set realistic expectations and decide how you will measure the performance of the rebrand.
Customers count
Find out what your customers think of your current brand before you go rushing off to change anything.
Employees know best
Ask your employees what they think of your current brand. What works? What doesn’t?
Above all, keep it small
The rebranding process can easily turn chaotic without the right structure. Choose a small group of stakeholders to brief and guide the process.
How does digital asset management help during the rebranding process?
Whether you’re undergoing an M&A or just looking to give your brand a much-needed refresh, the rebranding process often leaves you with a lot of digital assets—both old and new.
From organizing assets appropriately to communicating your new brand identity to key stakeholders, digital asset management helps to ensure a rebranding process goes smoothly. Here are a few ways in which digital asset management can help ensure a successful rebranding strategy:
Centralizing communication and collaboration
Having one central location for managing marketing, campaign and brand assets allows you to reduce the amount of miscommunication that can occur. Digital asset management helps to increase communication during a time of rapid change. From streamlining the creative workflow, to finding the latest company information, DAM operates as a digital one-stop shop for new brand assets, as well as communication assets pertaining to rebranding (press releases, company bios, all-hands meeting recordings, brand positioning, brand guidelines, and more).
Quick access to new brand assets for relevant stakeholders
Using digital asset management as the central repository means that instead of manually granting access to specific content and digital assets to specific stakeholders, you free up time for everyone to have self-service access to the right assets and updated branding content in the DAM. At the same time, DAM also provides better control and insights into who is accessing and using your assets via access & permission controls.
Increasing trust and confidence by centralizing content
By centralizing content in one single source of truth, you can ensure everyone knows where to go and how to easily access the right files when they need them. Storing, organizing, and distributing assets are the core functions of a DAM, but some like Bynder go further with features like Brand Guidelines which give everyone a definitive picture of the new brand identity and how to create and use new assets.
Rebranding content in a flash
Many modern digital asset management solutions also include creative templating functionality to help you automate the creation and updating of branded assets such as social media images, banners, promo videos etc. in minutes, while also ensuring design principles are adhered to.
To learn more about creative templating functionality, check out Bynder’s Studio add-on module.
Suggested content for rebranding initiatives
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