Brand Management

Marketing teams are constantly having to grapple with new channels and technologies, while also dealing with the pressure to create new, relevant content to engage with its consumers.

Brand management software (such as Bynder) is a tech solution that organizations use to centralize and manage their brand management process, content and communications. By creating a central location to create, store, organize, and share branded assets with both internal and external stakeholders, brands can more efficiently collaborate and deliver a strong, consistent brand presence across all digital touchpoints.

For more information on brand management software, check out: brand management software.

A central repository for brand assets

The key to a strong brand management system is making sure the solution is readily accessible and convenient for both internal and external stakeholders to access the content they need, when they need it — ideally from one central place.

The ability to create and manage brand guidelines

The brand management software should have functionality that allows organizations to manage and update brand guidelines, helping to drive brand consistency and the correct usage of branded assets.

Tailor access rights and permissions

The ability for brand management software to determine and restrict who has access to different brand assets is key to making sure that no content falls into the wrong hands or is changed without approval.

Scale and automate brand asset creation

Relevant stakeholders need to be able to take design-approved brand templates and customize them for a local audience without starting from scratch or using branding in an unapproved way. To learn more about this functionality, check out Bynder’s Studio.

Brand assets are key elements that shape a company's identity and foster brand recognition. Three essential examples of brand assets include a logo, color palette, and brand guidelines.

The logo acts as the visual representation of a brand, instantly recognizable and communicating its essence.

The color palette comprises a carefully selected range of colors that evoke specific emotions and create a consistent visual identity across various brand materials.

Brand guidelines serve as a comprehensive document outlining the correct usage of the logo, colors, typography, and other visual elements.

These assets work together to create a cohesive brand identity, ensuring consistency and establishing a strong visual presence in the minds of consumers.

Brands come in all shapes and sizes, including the content they’re distributing. So a necessary first step is to really lock down what your organization’s specific needs are from a brand management solution, and what problems you hope to solve with it.

We recommend using the following questions as a guide and to reference when comparing different brand management system vendors:

1. Why exactly am I looking for brand management software?
2. What type of brand assets do I ordinarily work with?
3. Who will be using the brand management software?
4. Can the brand management solution be integrated with other software my company uses?
5. What’s my budget?

For more guidance and information on how to select the right software for your own brand management process, learn more with our Brand Management Software Comparison Guide.