Creative Services

Simpler creative asset access

As a creative marketing tool, DAM centralizes all your creative assets in one place and uses descriptive tags and metadata to make finding the right files much easier. Integrations with third-party sources—even stock photography sites—can expand options from the comfort of a familiar environment. Bottom line: You’ll find the right asset faster.

Faster reviews and approvals

Unlike creative tools that are used exclusively by designers, DAM is a cross-functional platform to unite all the different groups involved in the creative process, from project initiation through creative development, review, approval, and ultimately distribution of final designs. Now image selection, preliminary input, and approval of final designs can be fast tracked rather than lost in a mass of reply-all emails.

Streamlined creative processes

Less process and fewer clicks lead to more creativity and better design. Many DAM systems can be integrated seamlessly with powerful design platforms like InDesign, Illustrator, and Photoshop as well as CMS platforms like Wordpress and Drupal. Rather than interrupting a project to identify and download an image, creative assets can be searched, previewed and pulled directly into layouts from stock photo sites or your own asset library.

Digital brand guidelines

Among the recent innovations emerging in DAM is integrated brand guidelines functionality: one central source of brand truth that both internal and external stakeholders can use to be informed on how to execute creative marketing projects that are consistent with brand requirements. Unlike static guidelines published in PDF documents, digital brand guidelines can be updated instantly and are always accessible. Brand portals can also provide approved brand assets along with the standards for their use.

For more information on Bynder’s Brand Guidelines functionality, check out our Brand Guidelines guide.

Creative brand templates

Some design tasks are just plain tedious. For example: changing the address box in a flyer for 189 different retail locations. Or swapping different featured menu items every week for a chain of restaurants.

Digital asset management solutions such as Bynder offer creative templating functionality that allows creative teams to scale and automate repetitive tasks like these for faster results. Brand templates lock down specific elements in a design or video while leaving others open for adaptation or localization.

Using these simple templates doesn’t require any special design skills either, ensuring creative teams aren’t overburdened with low-value, repetitive work. Design once, and let others handle production.

Check out Bynder’s Studio add-on module for more information on how to scale and automate creative asset creation, while ensuring 100% brand consistency.