Digital Marketing

Centralized, self-service access

DAM makes digital assets in a variety of formats available to anyone who needs them—no middlemen necessary. Cloud-based access allows digital marketers to get what they need regardless of location or device. Tailored permission and usage rights prevents unauthorized use, or alternatively enables open access for assets that need to be used by external stakeholders. By centralizing assets in one place, digital marketers have the flexibility and agility they need to create, adapt, and optimize their online campaigns effectively.

Digital, dynamic brand guidelines

Many DAM vendors (such as Bynder) include brand guidelines functionality as an additional feature within the digital asset management solution. Functioning as a “digital home” for a brand’s identity and guidelines, it enables digital marketers to get the latest rules on how to create and use brand assets, with instructions on logos, typography, colors, etc.

By also integrating brand guidelines with DAM, any changes made to brand assets in the DAM are immediately reflected in your guidelines too, ensuring everyone is always up-to-date.

The result is that digital marketers no longer need to ask designers for the latest guidelines or updated assets, and can go to market on their terms, with the peace of mind that content is always up-to-date, and brand-consistent. To learn more, check out our Brand Guidelines Overview.

Faster review and approval cycles for creative

Digital marketers are just one cog in the larger marketing machine, having to collaborate with various other professionals to coordinate marketing activities. And this includes collaborating on the creative process, from content requests and feedback rounds to eventual distribution.

Project management functionality such as Bynder’s Asset Workflow module provides a central place for digital collaboration, streamlining content requests, reviews, and approvals for better creative, and faster results. Project initiation, preliminary input, and approval of final designs can be fast tracked rather than lost in a mass of reply-all emails. Digital marketers can get their hands on the content they need quicker, while also ensuring everything is up-to-date and on-brand.

DIY content creation for faster go-to-market

Digital marketers need speed and flexibility to continually create and optimize their campaigns according to performance and changing consumer behavior. And that means having the right content at your fingertips as and when you need it. A common challenge is having to rely on designers to get content created quickly enough, which can often be a real hindrance when you need to go to market as fast as possible.

Digital asset management solutions like Bynder include creative templating functionality that allows digital marketers to create and adapt the images (and even videos) they need in mere minutes, without needing specialist skills.

Bynder's Studio allow designers to lock down specific brand elements in a design while leaving others open for adaptation or localization by marketers. The result is digital marketers can create content quickly and in high-volume to support their digital marketing campaigns, while also ensuring brand guidelines and design principles are adhered to. For more information on this functionality, check out Bynder’s Studio module.

An interconnected digital ecosystem

Connecting DAM to other digital marketing tools can save time and prevent the mistakes that often occur when too many hand-offs are required. DAM can connect to or integrate with these systems using an API, pre-built connectors, or plug-ins.

Many pre-built connectors exist for common marketing applications like Hootsuite, Google Analytics, Wordpress, CMS, Drupal, SiteCore, and more. Reach your destination faster and get things done more simply – without all the clicks and window manipulation of switching between applications. Check out a full list of Bynder’s current integrations here.